At the Seattle Y, we know that lasting personal and social change comes about when we all work together. That’s why at the Y, strengthening community is our cause. We are an inclusive organization of men, women, and children with a shared commitment to nurture the potential of youth, promote healthy living, and foster social responsibility. For over 140 years, the Seattle Y has been listening and responding to our local community through our 14 full facility branches, 2 overnight camps, and over 200 program sites.
The Seattle Y has an opening for Director of Lifecycle Marketing and Customer Insights. This position contributes to the success of the YMCA of Greater Seattle’s mission in three critical ways:
The successful candidate will work build a lifecycle based communication strategy for members and program participants that is designed to achieve association-wide objectives in the areas of churn reduction, revenue and philanthropy. This includes developing trigger-based email marketing and direct response campaigns, database and audience segmentation, and marketing automation. The role is also responsible for driving survey and research initiatives to ensure the organization understands constituents’ needs, satisfaction, and desired outcomes. The role supports tracking and reporting key organizational metrics and manages the annual constituency reporting process. The Director, Lifecycle Marketing and Insights should be a strategic thinker and a results-driven, data-minded, detail-oriented, highly organized team player who is able to work in an ambiguous environment while developing and implementing process and strategy. The Director, Lifecycle Marketing and Insights is responsible for 1:1 campaign planning and development (email, text, etc.) as part of integrated marketing campaigns for branches, programs, and philanthropy as well as delivering audience segmentation insights from research and campaign testing. The role is also responsible for end-to-end delivery of association-wide research initiatives designed to produce actionable insights.
The YMCA of Greater Seattle is an equal opportunity employer committed to diversity, inclusion, and equity. We are a drug & alcohol-free workplace.